Led and directed multiple teams in the successful creation and launch of over 100 private label brands, driving brand development and ensuring market success.

Demonstrate apparel design expertise while originating, creating, and launching over 100 private label brands, resulting in significant brand expansion and market success, while overseeing cross- functional teams.
Conceptualize and deliver innovative market strategies at monthly sales meetings with a focus on seamless coordination and impactful presentations, ultimately increasing sales and brand awareness. This effectively grew the Paper Flower boutique brand year over year to a multi-million dollar wholesale business.

Train, guide, and motivate a dedicated and productive design team, fostering creativity and collaboration for brand photo shoots, website design, and other visual representations.
Monitor, assess, and ensure brand coherence and consistency by maintaining high standards of visual identity across all brand assets and marketing materials including the website, Faire, photoshoots, trade show signage and buyer/influencer gifting.

Develop and implement quality assurance protocols and grow the efficiency of existing organizational processes and procedures to enhance and sustain the organization’s internal capacity.
Devise seasonal, promotional, and event marketing strategies and plan seasonal display concepts with internal and externvisual merchandising teams.

Institute retail promotion programs, including retailer panels, PR events, and trade shows, and provide internal and external communication on fashion trends, product features, and initiatives.